Hypnotherapy is the use of therapeutic techniques or principles in conjunction with hypnosis to access a person’s inner world and inner resources to help bring about beneficial change. The therapy tends to help clients become more accepting both of themselves and others and can be most useful in promoting personal development and unlocking inner potential. It frequently enlists the power of the client’s own unconsious mind and inner wisdom to gain insight and understanding as well as utilizing a wide range of techniques from story telling, metaphor, symbolism and direct suggestion. Analytical techniques may also be employed in assisting to uncover the source or root of a presenting issue or problem. Hypnotherapy is most successful when there is trust and rapport between the therapist and the client together with the willingness of client to genuinely want to bring about change and growth.